Laura Fiaschi (Carrara) and Gabriele Pardi (Viareggio) form Studio GumDesign. Since 1999 they have engaged in architecture, industrial design, graphics and art direction for companies and events. Their clients include: Bormioli, Codal, De Vecchi, Fiat, F.lli Guzzini, Invicta, Lavazza, Lefel, Mirage, Red Bull Italia, San Pellegrino, Serafino Zani, Silik, Swarovski Italia, Up Group, Vilca, Vivarini, Zeroombra, Yoox. www.gumdesign.it

associated museum: Museo Nazionale Etrusco di Villa Giulia, Rome 123

i Raccontastoria (storytellers). These are a series of writing-books shaped into the forms of craters and amphoras, able to be transformed into small 3-Dimensional objects to decorate with our own memories, drawings and words. The cover's 2D image acquires the third dimension once the book is opened.